Mobile Marketing – the future is now

Marketers have been testing various mobile marketing techniques for years. Spamming was a no-go. Text messaging was a tired and tacky way to approach consumers. But new technologies – such as the photo identification recognition software now available (which essentially allows consumers to click a photo on their camera phone and then sync into different user experiences based on the application) – really will open up new world for marketers. It’s a brave new world for brands large and small. Those that thrive will embrace the innovations that are just at our fingertips. Welcome 2010.